It’s more Q&A on today’s Straight Shot marketing podcast.
Welcome everyone to the latest episode of Straight Shot. Today, we are going to do things a little differently. We’ve held Q&A sessions before here on the show, but today, we are going to answer some questions that come from a SCORE seminar that Zachary presented online earlier this month.
Yes, I told the attendees that I would answer all of their questions, even if I couldn’t do it during the seminar, so this is it. We decided to make it an episode of Straight Shot.
Guys, Zachary takes Q&A all the time on his social media platforms. So if you ever have a question related to business or marketing, just reach out to him there. If he can’t answer them in real time, we usually compile several questions together and then make a post or two to answer them as part of our social media content. So you should follow him, and straight shot, on all the various social media platforms that we have. Now, Zachary is ”BZacharyBennett” on all of the platforms – FB, IG, LinkedIn, SnapChat, Twitter, etc..But Straight Shot’s handle may be different on the various platforms - based on availability - but there are links to them on the show’s website at straightshot.net.
So now, let’s get to the questions and comments from the seminar. Now, this was a Facebook Masterclass that SCORE contacted Zachary to present in Atlanta before the pandemic. With the stay-at-home order, it was moved to be an online webinar to help keep everyone safe and more than 6 feet apart… so our first question:
• I have a question about FB ads. I can do my business’ over video teleconferencing, but it takes more money to target the US, or even other countries, as a whole. Any strategy suggestions?
• I started the webinar at the end of him discussing his mentor listing but I don't see him on the Score site.
• Why are my linkedin posts not showing up in my linkedin feed or my employee’s linkedin feeds?
• Do you think after the covid-19 situation will business marketing change due to the increase in social media usage?
Now, I’ve grouped some of these questions together as they started to fill certain categories. This first one you answered during the webinar. “How do I find FB groups - that are relative to my business? But here is another having to do with facebook groups:
• Why does marketing seem like a shark fest on social media in fb groups?
Here’s another that you answered in the presentation: “Does the presenter recommend setting up a FB “business page” or a personal page for solopreneurs?” but a similar question came through as well:
• I have both a personal and a business page but how do I keep them separate? I don’t want my business page directly linked to my personal page.
You answered this one during the presentation also, but I think you wanted to address it again:
• Do hashtags lead to FB content?
• What mediums can you use to have FB interact with other social media platforms?
• In regards to posting memes should it be based on your business type. I think they are fun but I do not want to be unprofessional. Of course I am not talking about inappropriate memes, but just memes in general.
Ok, here is another group of questions – all relative to consumer research and knowing your audience, so I put them together:
• How can you figure out who your audience is?
• How to target my potential customers?
• What is the best paid advertising to use for promoting an event where you want sign ups?
• Coach Mariern asks- “Do you create facebook pages as a service? And What is the cost to set up a fb marketing page?
I also saw a few that were answered by the host from Score during the webinar that I thought you may want to answer directly as well:
• If you are starting a new business, is it better to have a website or be on Facebook?
o (someone answered, and I don’t know if it was a moderator or a fellow participant, that a website establishes credibility and a facebook presence creates more leads and client engagement)
• How do you claim a custom URL?
o (someone answered-you can check the availability of the desired URL by contacting your web hosting company or just do DOMAIN NAME search on google)
And now a few comments that were provided that I’ll give you the opportunity to react to on air here!
Brad Sovelen says:
I've had a number of workshops on using FB Business pages, this session was the only one who gave a blueprint/roadmap and why certain things are important. I think it would be good to have a bit more time for Q&A. I still have a couple questions which I didn't get to formulate and enter before the session ended. I think a follow-up session could delve into the "How To" set up a FB Business page would be great. Same presenter as Zachary tends to explain the "why" of doing something. I’d also like to see a session on ‘Starting a retail business’. I am looking into starting a retail storefront selling liquidation items and have some experience, but would like more help. How to choose a location. How to get demographics of specific areas. What it takes to read, evaluate and sign in a lease.
- Ok, lots of things there:
Anna Stephens says things she found most valuable: The details about the FB levels and how to access the features of FB business. The details on Funnel Marketing and the stages are very involved. To be effective more understanding and development of those topics would be beneficial- perhaps make that a separate class? She’d like an additional work shop on Funnel Marketing and how to use it with FB and also web page development.
Michelle Lewis says she enjoyed learning about how to be Engaging on fb. She’d like more explaining on how to use content calendar for posting to social media. She’d like a workshop specifically on Content calendars.
Deborah Price says she enjoyed learning the ins and outs of fb advertising, specifically.
Gala Andrews says that the pictures helped explain the details well. She thinks Score should continue with this format. She said it was very appreciated. She’d like to see a workshop on How to do Instagram
Jake Heikkinen says Zachary has deep practical and real knowledge of marketing, not only fancy words learned from some consultants. Very practical and went enough into the details to learn something practical. (Devil is in the details!) This was one of the best classes I have participated from Score. Thank you!
Lisa Graham says it was a great workshop, very informative
And now ones that are not so positive:
- Nancy Cramer says she left earlier, IMHO this was marketed incorrectly. I thought I was attending a workshop on how to market on fb not a lesson on the history of marketing
o As I mentioned in the agenda, I always start with an overview of how we got to where we are so that people can fully understand the why behind what I am about to discuss. If you had just hung out a little longer ...
- Tracey Brathwaite says she wanted more indepth content and explanation of topic. Felt it was a sell of his company and book
o The other thing I usually start with is my background and why I have any right to teach the class at all. And that usually includes a review of my background and who I am and what I do. Just a few minutes upfront to establish credibility. Sorry if you felt "sold to" - it certainly wasn't my intention. By I wouldn't sit for a class from someone that didn't have the credibility to be standing up there. Maybe that's just me. I like to be upfront.
You know we didn’t have to include those comments today…
o Hey, I don’t mind. Transparency is important. Everything I do is for a reason but not everyone is going to agree with me. If enough of my audience tells me something I provide has no value or doesn’t come across as intended, I can change it. But at the same time, I know I may not be for everyone.
Well Teresa Berger says it was great. Lots of info but it was given very fast. Would like to go down into settings a bit more, a deeper dive in the pages
Allean Brown says the outline breakout was very helpful in known what the focus would be
April Brass says that it was great information about a very important marketing tool and social media tool. She is now convinced that she has to use social media and know more about how to use it now.
Carolyn Ramsey says it was all great. Can the videos be made available to go back and review?
Shaun Kelly says she found value in hearing about fb algorithms. She too would like more actionable instructions on how to select target audience or place an ad.
Let’s take a break to hear from our sponsors and then when we come back – we have some giveaways.
Ok, now…. We promised to give away some copies of Married To Marketing, Zachary’s new book that is just being released now. So let’s make some announcements as to who one the drawings:
- Stoven LLC will be receiving a signed copy of the book in paperback.
- Kelly Trim from FranNet Atlanta will be receiving a signed copy as well.
- Marie Carson, you will be receiving a copy of the eBook version in your email.
- Noe Gonzales with “Walk with Yah”, you will also.
Anyone else interested in a copy of Married To Marketing, it is available at Amazon.com or if you’d like a limited edition, numbered, signed copy like Stoven and FranNet, you can go to bzacharybennett.com/m2m.
But for this episode, I want to give away one more copy. But this is going to be like a game… go to Straight Shot’s facebook page, find the Married To Marketing post on our wall and share it with hashtag #iminlovewithmybusiness. We’ll select a winner, contact you on facebook and send you a book! Matter of fact, if we get enough people sharing the post, I’ll also send you a StraightShot mug.
Now, Zachary - - I know today wasn’t a case study or topical lesson but do you have a Straight Shot for today’s episode?
First, I’m glad the webinar brought you value. To get more tips and valuable information, follow me on social media, subscribe to straight shot here, like us on your social media so that the platforms want to keep us around.
If you want to see more, tell SCORE or your local chamber or networking group, or any association that you are in that you would like to have me speak at their event. Then have them go to bzacharybennett.com to reach out to me and we’ll make it happen. I love getting out in front of you guys.
As far as the content goes, I’m glad you see the value of social media and facebook… do it… but do it right.
Keep working with SCORE, it’s a great organization. I plan to interview some one from SCORE in an upcoming episode, the pandemic kinda put that on hold for a minute.
But we do have an interview with someone from their brother organization the SBDC that will be airing as our next episode. So be sure to subscribe and look out for that. Another great organization.
So guys – we love you – stay safe – stay healthy - keep working towards success
We’ll see you next time
Category : Straight Shot Marketing Podcast
Reformation Productions is a full service marketing agency in the Atlanta, GA metro. To find out more about the agency visit www.ReformationProductions.com. Connect with us on Facebook at fb.com/reformationproductions. Blog content is © Reformation Productions. To receive more marketing tips and insights, sign up for our newsletter, Straight Shot, at www.ReformationProductions.com/contact.html to be one of the first to know when they are published here at www.ReformationProductions.com. You can also sign up for notifications by texting "Reformation" to 90210 from your mobile phone.