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Lessons From CocaCola: Pt I - Video episode
Join us as we start our new series on the Lessons From Coca-Cola. Today, we review the history and innovation behind one of the world's biggest brands.
Lessons From CocaCola: Pt II- Video episode
Today we advance further into Coke's history and discuss new innovations and early strategies that Coca-cola used to break into the marketplace.
Lessons From CocaCola: Pt III- Video episode
Today will continue our series on the Lessons From Coca-Cola. In this Part 3 of the series, we discuss the company's commitment to marketing, the consistency in brand messaging, campaign development, promo items, and seasonal advertising.
George Lucas, Business Man - Video episode
Join us as we discuss the business career of George Lucas and glean a few lessons from his experience with one of the galaxy's biggest brands - Star Wars. Special guest Frank Scott joins us in the studio as we walk through Lucas's life as an entrepreneur and the challenges and struggles he faced when building the Star Wars franchise.
Lessons From CocaCola: Pt4 - Video episode
This week, we continue our series on Lessons From Coca-Cola with Part Four after taking a brief break to bring you the Star Wars episode that coincided with the release of the latest movie. Today we catch back up in the story of Coke and explore the mystery surrounding the Coca-cola formula, the imitators, and the war.
Lessons From CocaCola: Pt5- Video episode
Today, we discuss the famous Cola Wars and the uprising of Pepsi Cola. We'll explore how the competitors have differentiated themselves in the marketplace, the famous launch of New Coke and its impact on the lives of consumers everywhere.