CASE STUDY - LABEL VILLAGE
The slide show above is a walk through the Straight Line Marketing process with Label Village fka Labeltec. When owner Mitch Holliday first came to Reformation Productions, he was looking for professional guidance to grow his online business. He had achieved moderate success on his own and we looking to go "to the next level"
FEATURED WORKS /
Through out the process, we conducted a Communications Critique, rebranded the company with a new name, logo, and campaign, conducted consumer research, and developed many new marketing tools for the company. A few are shown to here.
MARKETING CONSULTATION & CREATIVE PRODUCTION
A full service agency located in the north Atlanta metro of Gwinnett County. We help small and regional sized business communicate their business in the most efficient and effect manner possible using a more scientific approach to marketing.
Communications CritiqueBefore starting the Straight Line Marketing process, we conducted a Communications Critique to see how the company was doing in the marketplace. Among other elements, we learned that Labeltec had be functioning under a name that was already in use elsewhere in the country. We knew that a name change would soon be in order. DISCOVERY
STAGE ONEIDENTIFYStage One: IdentifyBeginning the first stage, we completed our Brand ID workshop and discovered the founder’s original visions for the business, the history of the business, how the company was different from their competitors, the personality of the business, who they believed their consumer segments might be, and more.
STAGE TWOLISTEN Consumer ResearchConducting a survey of the company’s existing customers, we were able to build an accurate and targeted consumer profile.
Message DevelopmentAfter analyzing the data from Stages one and two, we determined the company’s message should involve understanding and support for entrepreneurs and small business owner that are bringing new products into the marketplace. STAGE THREETHINK
STAGE THREETHINK Campaign DevelopmentWe then developed several campaign options to bring the company message to life. The company chose the look and feel that they preferred.
Strategic PlanningWe then developed a strategic marketing plan several campaign options to bring the company message to life. The company chose the look and feel that they preferred. STAGE THREETHINK
5 Corporate ID Materials• New Brand Name• New Logo• Business Cards• Letterhead• Envelopes• Packing Slip It would have been unwise to invest additional resources into a building out a brand who's name was in use elsewhere in the country. So it was determined that we should create a new, targeted name for the company, as well as, all the corporate identification materials to go with in. STAGE FOURSPEAK
PhotographyWe needed new, professional photography to go with the new campaign. Several of the client's products were brought into the studio for product photography. We also shot the business operations and several of their customers and their end usage of the products for use in the campaign. STAGE FOURSPEAK
STAGE FOURSPEAK VideographyThe importance of video as a communication tool cannot be overstated. We developed several professional videos for use in web development and social media.
STAGE FOURSPEAK Web DevelopmentAs an e-commerce business, the new website was the most important project within the campaign. In designing the site, we incorporated the new brand look and feel, new messaging, and updated overall functionality with contemporary technology and design methods.
STAGE FOURSPEAK9 Social Media Profile Generation & ManagementSocial Media has quickly become an important business communication tool both for viability, referrals, and reach. We created multiple social media profiles that were a good fit for the client's target audience including:• Facebook• Twitter• Pintrest• YouTube• Google Business• Instagram• Linkedin We them began managing their social media presence including creation and curation of content and interacting with visitors and industry facebook groups.
Point Of DeliveryAs an ecommerce business, their point of sale was their website and their point of service was behind the scenes. But we did have the opportunity to make the most out of Point-Of-Delivery through including additional, value added collateral in their shipping boxes and by showcasing product through brand oriented box labeling. STAGE FOURSPEAK
Tracking, Celebration, and ExpansionWe noted the benchmark information from prior to beginning the Straight Line Marketing process including # of web visitors, # of inquiries, and # of orders. We will use this data to celebrate our successes and course correct any areas that may need tweaking in the future. It will also let us know the areas that we may need to expand after the current sales cycle. STAGE FIVEMEASURE