CASE STUDY - ATLANTA ENGLISH INSTITUTE

 

The slide show above is a walk through the Straight Line Marketing process with Atlanta English Institute aka AEI. When the school president approached B. Zachary Bennett at a seminar he was teaching, he was looking to increase student enrollment by seeking to outsource the school's CMO position and gain professional guidance to grow the school.

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Throughout the process, Zachary was hired as the school's outsourced CMO where he conducted the necessary work to redefine the school's brand, interviewed current students and alumni, brought differentiators into focus, and  created many new marketing tools for the school. A few are shown to here.

New  Website

Web Design

Redefined Brand

Brand Identification

Recruitment Campaign

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A full service agency located in the north Atlanta metro of Gwinnett County. We help small and regional sized business communicate their business in the most efficient and effect manner possible using a more scientific approach to marketing.

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