OUR

STORY

B.  Zachary Bennett, the principal behind Reformation Productions, was working as an executive at an agency in Knoxville, TN when a local business called into his office. Having spent 20+ years of his career working to grow major companies like Bank of America, The Limited, The Air Force Reserve, Cracker Barrell, Lowe's Home Improvement, BP and more, the call was did not surprise him. From time to time, businesses would contact the agency to pursue a partnership. When this happened, there was a certain process the call would be passed through casually. It includes a common screening question - "What is your budget?" You see, when a business is competing for the time of a national agency, the size of their budget can help determine if they can afford to work with the agencies who hold the wisdom and creativity they seek. The business could not compete with the budgets of their large and national clients and was therefore redirected.

But shortly after the call, Mr. Bennett thought to himself, "There is a niche here." If he could provide a way for local and regional businesses to afford the same quality and professional marketing that has been afforded Fortune 500 companies by these agencies, he would be able to travel less while serving the business community in ways that he could be proud of. You see, he had spent numerous years traveling across the country, 3 and 4 days out of the week, because he held a rare gift for seeing opportunities and implementing both strategies and creative for clients. So he started his own agency - Reformation Productions.